Founder, Whiskdom

Fiona Loh

Fiona Loh is a banker turned baker who started her F&B home-based business, Whiskdom, amidst the COVID-19 pandemic. The brand’s cookies and brownies are made from scratch with the finest ingredients handpicked from all around the world. Fiona has witnessed the brand grow from a small scale operation in her home kitchen to 2 physical storefronts at North Bridge Road and Orchard Central. She hopes that her cookies and brownies bring moments of joy to everyone, whether it is for a celebratory occasion or a much needed indulgence after a long day, and to think deeper and know what it means to live a well-lived life.

“Always keep an open mind and don't wait too late to launch the perfect product. Speak to more people, launch, relaunch and iterate often” is a piece of advice Fiona has for aspiring entrepreneurs.