Founder, Tasty Toastys

Chanel Lee

Chanel Lee is the founder of Tasty Toastys, a dream that started off as a lifestyle and bedding brand, with the idea of selling comfortable sleepwear and bedsheets that embody feelings of “warmth”. The idea soon turned into something else when Chanel realised her personifications of adorable bread-themed characters could possibly turn into NFTs, and bring her Toasty vision to life. Today, Tasty Toastys is the first lifestyle brand in Singapore that kickstarted through a sale of its digital collectibles, and is now a showcase of how creators are able to build their brands in the web3 space.