Cofounders, Serial Co

Jake Tan and Ernest Wu

Jake Tan and Ernest Wu are the founders of SERIAL CO_, an all digital creative studio creating proprietary technologies and providing services to brands and agencies. A center for Connection, Collaboration and Co-creation, the CO_ in SERIAL CO_ allows for endless possible combinations of the brand.

The founders graduated from Nanyang Technological University’s School of Art, Design and Media (ADM), and decided to be their own bosses by quitting their full time jobs and focusing on their artistic careers with SERIAL CO_. They grew the business steadily and SERIAL CO_ was even selected by local universities National Technological University and Singapore Management University as an incubantee for their programmes. The ADM graduates have also collaborated with another alumnus on a 3D animated project commissioned for Marina Bay Singapore Countdown 2022. The collaborative work is titled ‘GOLDEN HOUR’ and it is a phy-gital representation of the hopes and dreams of Singaporeans for the future.

“Wealth and power are not goals but results, think with your hands and always be on your feet” is an advice the founders have for all aspiring entrepreneurs.