Founder, Pristine Aroma

Lincoln Thong

Started out as a side hustle in a HDB flat, Pristine Aroma has evolved into an international home fragrance brand and a fulltime e-commerce business serving worldwide under the guidance of its co-founders, Lincoln Thong and Edison Lim.

Pristine Aroma is a well-loved brand with over 500,000 plus customers using its products at home and over 20,000 plus 5-star reviews given online. The brand’s most popular products include its hotel scents inspired by boutique hotels, and the brand was awarded a winning scent akin to ION Orchard. In 2021, the business raked in S$1.6 million in yearly revenue across both domestic and international sales. With Pristine Aroma’s mission to design and curate fragrances for the everyday home, Lincoln hopes to propel the business forward and collaborate with hotels and malls and scale the business to even greater heights.