Cofounders, Nitwick

Sarah Wee and Cheyenne Naidu

Both Sarah Wee and Cheyenne Naidu prove that it is possible to work with family when they founded their candle and fragrance brand, Nitwick. The cousin duo believes that fragrances have the potential to be a vehicle, a time machine that connects scents with memories. This belief fuelled and marked the beginning of Nitwick. The brand first started out with candles but it is now quietly expanding and developing scents for several businesses and their spaces. The cousin duo mentioned notable achievements which include being interviewed and featured in CNA’s Creative Capital and being invited to speak with NLB as part of their featured entrepreneur panel discussion. Even though building a business is a lot of hard work, the duo believes that it is ultimately work that they can have a lot of fun with, and of course, work that they can be proud of.