Founder, Love, Bonito

Rachel Lim

Rachel Lim knew that starting a business was a risky endeavor. Yet, she managed to successfully turn her $500 blogshop into a multi-million dollar fashion brand Love, Bonito by betting on her mom's life savings during the 1997 Asian Financial Crisis. Rachel managed to redefine fashion with her vision for women with smaller sizes and kinder cuts.

Rachel continues to create an impact by building communities and empowering women at TEDx, the Asia Retail Leaders Conference, the Great Women of Our Time Forum, and many more. Moreover, she was honored by Forbes as Asia's 30under30 in 2016. Lastly, she shares her favorite quote by Craig Groeschel to encourage young entrepreneurs to develop their business: "People prefer a leader who is real rather than one who is always right."