Founder, kāi

Christabel Chua

Christabel Chua is a content creator who founded the online lifestyle brand, kāi. Derived from the chinese character 开 (kāi), which literally translates to “open”, and is also used in the term 开心 (kāi xīn), meaning “happiness”, kāi is a brand inspired by moments of happiness and the idea of being fearlessly free.

The brand received a lot of love with its debut collection being sold out in just 5 days, and Christabel has seen the brand’s growth since then, as it continues to create unique products and work on collaborative projects with international and local brands. Through the brand, Christabel hopes to spread positivity and and fun to customers’ everyday life.

“Never stop innovating and listening to what your consumers want” is a piece of advice Christabel has for aspiring entrepreneurs who are looking to start their own brands.