Founder, GRAYE

Xie Qian Qian

Passion, Innovation, and Inclusivity are the words to describe the menswear and unisex apparel, GRAYE. Founded by Xie Qian Qian, GRAYE was initially born to provide more clothing options for men in Singapore, but she soon realised and saw the value in creating androgynous designs, which then shifted the brand's focus to embracing and creating a wardrobe that can be shared by more body shapes and genders. Thinking beyond gender, the brand celebrates simplicity and innovation of garment constructions, with a focus on comfort and hyper-functionality, inventing products that are both timeless and lasting. The brand also has numerous sustainability efforts, which include upcycling existing materials, using natural dyes and educating their wearers to look deeper into fashion and the responsibilities we hold for the environment.