Founder, Fickle Beauty

Tammy Tay

Tammy Tay is a popular content creator and interior designer who founded the facial and skincare business, Fickle Beauty. As one of the pioneer fashion and beauty bloggers in Singapore, Tammy’s experience with beauty products over the years was what drove her to study about ingredients and ultimately understand what works best for her skin.


She then decided to utilise her knowledge and put out a product line that is both affordable and effective, and by launching Fickle Beauty, she hopes that she is able to share the products she believes in to her followers and allow them to make informed decisions for their skin types.

Tammy also understands that being a boss is tougher than it looks, and encourages all entrepreneurs like her to press on and pursue doing what they love even in difficult times, and that people will naturally come to see and appreciate the work produced.