Founder, byCaxs

Cassandra Tan

Born out of passion for makeup and beauty, byCaxs is founded by Cassandra Tan and it is a beauty brand that focuses on contact lenses and cosmetics. From running a 1 man show to having a byCaxs Doll team that shares the same vision and values, the brand now consists of registered optometrists as well as products registered under HSA medical device listing. The brand also expanded to 2 outlets, with eye catching hot pink interiors and broadway-style light bulbs that are hard to miss. The stores are branded and aptly called as Doll Parlours, and they are also where complimentary eye examinations and suitable product recommendations are provided to their customers, Dolls.

A piece of advice Cassandra would like to provide to all aspiring entrepreneurs, is to simply “always show up”.